In 2020, a sudden new crown epidemic has brought huge challenges to the economic operation of China and the world. Many industries around the world have experienced an unprecedented period of pain this year. Not only is vitality badly injured, but also full of uncertainty about the future. Many industry experts estimate that it will take at least three years to basically return to the pre-epidemic level. As one of the weather vanes of the global economy, the printing and packaging industry can be said to bear the brunt.

Under this situation, how does Huaxin (Foshan) Color Printing Co., Ltd. think and respond? With the heart to solve, the author was fortunate to interview the deputy general manager of Huaxin Color Printing Gao Mingxing and heard some sincere and firm answers.

Since the establishment of the factory, Huaxin Color Printing has continued to make progress. From the small workshop-style printing of leaflets, books and newspapers, to the transformation in 2000, it has gradually developed. With the continuous deepening of reform and opening up, it has moved towards the production and processing of folding cartons, cartons, wet glue labels, self-adhesive labels, shrink labels, in-film labels, and film labels that are suitable for fully automatic packaging, and has gradually developed into a foothold in Guangdong. , A star enterprise that provides high-quality packaging and printing services to many domestic and foreign companies across the country. It has become one of the most well-known domestic packaging printers in the six fields of food, medicine, personal care, cosmetics, electronic appliances and toys, wine packaging, and paper products.

Up to now, Huaxin Color Printing covers an area of more than 120 acres, has a spacious production plant and storage warehouse, and all are managed in accordance with the 6s standard, which can well meet the quality and environmental requirements of different customers.

"The production scale of Huaxin Color Printing has further expanded. After moving into the new site, sales have steadily increased from 200 million to 400 million." Gao Mingxing revealed.

As for the achievements of Huaxin Color Printing today, the vice president of Gao Mingxing is very clear: "Huaxin Color Printing is in the packaging and printing industry that is highly related to the macro economy. Its development is closely related to the development of my country's economy and the development of manufacturing. my country has entered high quality. In the development stage, economic development still has many advantages and favorable conditions, but at the same time, my country’s uneven development and insufficient problems are still very prominent. The impact on the printing and packaging industry is the difference in the industrial structure."

In the face of changes in the industry, Huaxin Color Printing decided to take the initiative to win more market opportunities through environmentally friendly green printing, so as to achieve new growth points and profit points for the company.

Facts have proved that this move of Huaxin Color Printing is very correct.

In recent years, the strict environmental protection policy and the urgent situation of green printing have made printing and packaging practitioners feel more pressure. Under the guidance of the national safety and environmental protection policy, Huaxin Color Printing has always paid attention to and practiced the concept of safety and environmental protection. From the use of raw materials, the control of the production process, and the end treatment, safety and environmental protection have always been the top priority.

As early as the late 1990s, it was the first to apply benzene-free and ketone-free gravure inks. In 2000, solvent-free composite equipment and technology were introduced. The consistent green development concept has laid a solid foundation for the industrial upgrading of Huaxin Color Printing.

In 2002 and 2007, the company introduced flexo printing and offset UV printing respectively, and in 2017 it introduced gravure ink printing, and was the first in the industry to conduct green environmental certification.

"Leaded by industry associations (China Printing Industry Association, Guangdong Printing Association), Huaxin Color Printing, together with soft package-related professional researchers and scientific research experts, established the development and application of water-based film gravure composite inks with printing, ink, plate making and equipment enterprises as the main body The industry alliance finally succeeded in developing the full-color ink HLWA type ink and successfully mass-produced it.” Gao Mingxing said, “The research and development results this time mark another qualitative leap of Huaxin Color Printing in the field of environmentally friendly new materials.”

Printing with water-based inks is one of the most ideal solutions for the soft packaging industry to control VOCs emissions from the source. It replaces the original solvent-based ink, and the ink diluent only uses pure water and edible alcohol, which solves the problem of volatile organic solvent waste gas of benzene, ketone, ester and ether contained in traditional gravure printing ink that harms the ecological environment.

On this basis, in 2019, Huaxin Color Printing invested more than 3 million yuan in the field of environmental protection to build a more advanced biological VOCs processing system in China. In the same year, it was awarded the title of national "green factory".

Gao Mingxing further introduced: "In recent years, Huaxin Color Printing has actively responded to General Secretary Xi Jinping’s green development concept and strived to explore economically applicable (VOCs), which not only improved the printing environment, but also eliminated certain toxic and harmful substances in solvent-based inks. Harm to the human body and pollution to packaging products, it is especially suitable for green packaging and printing products such as food packaging, medicine packaging and other strict sanitary conditions. It is a revolutionary change in the printing industry. The sewage treatment system built in 2008 not only solves the company The issue of compliant sewage also helped other printing companies in Chancheng District, Foshan City, to solve the issue of compliant sewage treatment."

For a long time, Huaxin Color Printing has always adhered to high standards in the construction of various environmental protection equipment and facilities, and highly fulfilled the company's social responsibilities, making green environmental protection development one of the company's core competitiveness.

Calm and forward-looking, steady development

Recently, the China Market Research Network released the 2020 China packaging and printing market status survey and development prospect forecast analysis report that: in recent years, thanks to the development of China’s economy, the improvement of people’s living standards, and the market’s improvement in packaging and printing quality and technology With higher requirements, packaging printing has rapidly developed into a "hot spot" in the printing market in just a few years.

In fact, competition in the field of packaging and printing has started since the 20th century. In the printing industry, the profit of packaging printing is slightly higher than other printing (such as books, forms, picture albums, etc.), and packaging printing is a rigid demand market, and products need packaging. Its rapid growth trend and huge development space, my country's packaging The output value of decoration printing has maintained rapid growth, and its proportion in the total output value of printing has steadily increased. All these have prompted more and more companies to devote themselves to the field of packaging and printing in order to maximize profits.

"But in recent years, the packaging and printing industry has been developing at a high speed, but at the same time new problems have emerged." Gao Mingxing said, "First of all, as the packaging and printing industry continues to increase its concentration, competition in the field tends to intensify. Secondly, the industry is more competitive. The low barriers to entry have produced a number of scattered small and low-yield enterprises and workshops, which have brought about low-price, low-quality and disorderly competition, which not only caused excess low-end production capacity, but also seriously affected the positive development of the entire industry."

"The more pressing issue is also reflected in the training and retention of talents. Nowadays, the cost of training talents for packaging and printing companies is getting higher and higher, and it is difficult to find suitable talents. Students who graduated from universities and Fields.” Gao Mingxing believes that attracting enough talents is the basic condition for enterprises to develop their internal skills and the industry to move forward.

Coupled with this year's unexpected new crown epidemic, the difficulty of survival for packaging and printing companies can be imagined. However, the new crown epidemic is both a "crisis" and an "opportunity." There are opportunities in the "crisis". The key is how to seize these opportunities.

"The new crown epidemic is a "black swan" event that has been scouring the sand. It has aggravated the uncertainty of the market and brought many new challenges to our market research and market selection. With the normalization of epidemic prevention and control, packaging and printing companies have We must continue to expand the market, strengthen cost control internally, and establish a brand with quality." Huaxin (Foshan) Color Printing Co., Ltd. (hereinafter referred to as "Huaxin Color Printing") Party Branch Discipline Inspection Committee and Deputy General Manager Gao Mingxing said.

"In the first half of 2020, the company's business volume is still on the rise. This is due to the fact that Huaxin Color Printing currently has less business in the export sector. The epidemic has a certain negative impact on the operation of foreign trade customers, but it accounts for the company's overall revenue. The ratio is not high, so the impact on the company is controllable.” Gao Mingxing said, “On the other hand, it is because the epidemic has brought a promotion effect to the pharmaceutical industry. The main manifestation is products related to the epidemic. Showing a state of rapid growth."

In the post-epidemic era, opportunities will only favor those who are prepared!

Brand wins, cooperation wins the future

For Huaxin Color Printing, accelerating the optimization and upgrading of product structure, improving technological innovation capabilities, deepening enterprise reform and cooperation, accelerating green development and automated information in recent years are all important foundations for Huaxin Color Printing to achieve high-quality development at present and in the future. But in essence, its core competitiveness is nothing more than manufacturing capabilities and service innovation capabilities.

"During the outbreak of the domestic epidemic this year, Huaxin Color Printing introduced BOBST SP106 ER 3.0 full waste removal die-cutting machine. BOBST staff completed the delivery, installation, commissioning, and production of the equipment within one month. Provided a great help. The whole process reflects BOBST’s high efficiency and high quality. "It is this kind of service and professional attitude that makes Huaxin Color Printing always go hand in hand with BOBST.



In July 2020, Huaxin Color Printing officially signed a cooperation agreement with Bobst, a leading company in the global packaging industry. Huaxin Color Printing has become the fifth officially signed model factory in the Asia-Pacific region.

"The cooperation between Huaxin Color Printing and BOBST has been nearly 30 years. Since the introduction of the first BOBST automatic die-cutting machine in 1993, the company has 6 BOBST die-cutting machines, 2 folder-gluing machines, and One (Bost-Kidou) flexo printing machine, and all of these equipment are currently in efficient production. This is enough to verify the excellent performance of the equipment." Gao Mingxing specifically introduced this.

Bobst equipment located in Huaxin color printing workshop

As a model factory of BOBST, Huaxin Color Printing has the highest configuration of BOBST domestic equipment. In terms of equipment high-speed operation, equipment automation, and information resource cooperation, BOBST will give users the guarantee of equipment operation ability, and will also obtain Multi-domain and multi-channel resource support. In terms of management, the Huaxin team and the Bobst team will strengthen communication and learning, so that the equipment can use the original advantages of the equipment, quickly change the mold, and stabilize the quality.

With many years of cooperation with BOBST, Gao Mingxing believes that the superior performance of BOBST equipment and the pursuit of high efficiency and high quality are "coincidentally" with the development of Huaxin Color Printing.

The increasing complexity of the current international environment and the obvious increase in uncertainty and complexity, both at the macro and micro levels, are driving the further integration of the packaging and printing industry itself. However, the epidemic will always pass, and the trend and direction of the entire era will not change much.

Huaxin Color Printing combines the efforts of the past three years and the in-depth cooperation with BOBST. It has made greater progress in safety, efficiency, cost, craftsmanship, efficiency, and delivery time. The next step is to lay a solid foundation for development.

Regarding the company’s future development, Gao Mingxing revealed: “During the 14th Five-Year Plan period, Huaxin Color Printing will continue to upgrade the green smart packaging industry park, coordinate the simultaneous development of the three major sections of flexo, gravure and offset printing, integrate new material processing centers, and implement We will strengthen our key account marketing strategy and actively expand new businesses that are in line with consumer development trends. From a market perspective, we will still adopt a key account marketing strategy."

Gradually find the right direction in market development, focus on the problem and continue to make up for shortcomings. Seize the opportunity to further develop the characteristic industry of the company; although the future is full of uncertainties, the Huaxin Color Printing team is still full of confidence in the future development!

The editor is also here to wish Huaxin Color Printing Co., Ltd. to be stable and long-term, and its performance will be improved! (End)



Corporate Culture|Knowledge
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