Editor's note: Huaxin color printing always takes packaging business as the core to provide customers with various value-added services. In order to let customers accurately understand the market changes and bring the most valuable information to customers, Huaxin color printing selects the information of the whole network, summarizes it by industry, presents it in the form of periodicals, and publishes it in series. Please pay attention to it.


Food and beverage industry information (issue 4)


01

Industry status

1. Zhang Jianqiu, executive president of Yili Group, expressed Yili's experience in intelligent development and innovative concept of "Ai + Dairy" -- continuously deepening the application of artificial intelligence in the upper, middle and lower reaches of the industrial chain, and promoting the deep integration of artificial intelligence and real economy. In the upstream of the industrial chain, Yili smart ranch has introduced the video monitoring artificial intelligence recognition system, which comprehensively improves the accuracy and breadth of milk source quality management process recognition through intelligent and visual operation; in the middle of the industrial chain, Yili has applied the artificial intelligence technologies such as palletizing robot, video recognition technology and storage system in the production end, logistics end and storage end respectively, which improves the efficiency At the downstream of the industrial chain, Yili's "armillary sphere" geographic big data system can accurately plan the layout of terminal network and optimize resource investment.


2. In recent days, in many large comprehensive super convenience stores and beauty shops, it has been found that enzyme products and meal substitute products are placed on conspicuous shelves. The price of these products ranges from tens of yuan to hundreds of yuan. Usually, businesses recommend consumers to buy several courses of dosage, and the total price ranges from hundreds of yuan to thousands of yuan. Among the enzyme products, most of them are fermented fruit and vegetable powder beverage. According to the ingredient list, this kind of products are mainly composed of several kinds of fruit and vegetable powder concentrate.


3. The competition among milk powder giants has lasted for many years. As Wyeth and Danone further increase their weight in the Chinese market, the competition in the domestic milk powder industry will become increasingly fierce. At present, the three giants in the 10 billion camp are Wyeth, Feihe and Danone. According to the data disclosed by Euromonitor, in 2019, Nestle (Wyeth) had the highest market share, reaching 13.4%; followed by the domestic brand Feihe, with a market share of 11.8%; and Danone, with a market share of 9.2%, ranked third. In contrast, at the threshold of breaking through 10 billion yuan, Feihe has completed the road taken by Wyeth and Danone for more than 30 years in only three years. The rapid growth of Feihe is mainly due to the layout of the third and fourth tier sinking market.


4. On November 18, the Forum on promoting the development of food industry in Dawan district and the promotion meeting of food and beverage industry in Sanshui District of Foshan City was held at the 2020 FIC Health Exhibition. Du Yazheng, chairman of China food additives and Ingredients Association, Liu Xu, Deputy Secretary General of China Light Industry Enterprise Development Association, Peng Wei, deputy director of Promotion Bureau of Foshan Municipal Bureau of Commerce, Huang Jianyi, director of Promotion Bureau of Sanshui District of Foshan City, key food and beverage enterprises of Sanshui District, and many representatives from food additives and ingredients industry from all over the country attended the forum. The forum focused on the hot topics of food development and industry focus under the background of big health industry to exchange and share.

02

Corporate news

1. PepsiCo North America announced the launch of the 2021 incubator project, with the current themes of healthy food, aging response and personal nutrition supplement. Specifically, the categories of consumer goods that PepsiCo North America is most likely to incubate next year are: health products related to immune health, digestive tract health, sleep and emotion management, brain health and other directions, as well as food and beverage in line with health trends.


2. Goldfish revealed on the interactive platform of investor relations that the company implements a multi brand strategy and different brand positioning to meet the needs of different customers for products. For example, "Jinlongyu" and "xiangmanyuan" are comprehensive brands, "ouliwilan" is the company's professional high-end brand of olive oil, "hujihua" is the company's professional high-end brand of peanut oil, "Wanzhuang" and "Liangfen" are the company's professional brands of soy sauce and vinegar respectively. Some of the products have a golden dragon fish on the label as an endorsement.


3. Unilever signed an agreement to acquire smartypants vitamins to strengthen the layout of the health industry. Smartypants vitamins is an American health products company that produces vitamin fudges for children and adults. The deal will complement the company's brand portfolio in the area of dietary supplements and functional nutrients.


4. Nestle announced on November 25 that it agreed to sell Yinlu peanut milk and Yinlu canned eight treasures porridge to food wise Co., Ltd. in China. The deal includes all of Yinlu's shares in five companies in Fujian, Anhui, Hubei, Shandong and Sichuan. At this point, Nestle silver heron finally settled. Yinlu is a local brand acquired by Nestle in China, with sales of CHF 700 million in 2019.


5. Zhong Xuegao began to make dumplings. Recently, a flagship store of "lixiangguo" elephant dumpling tmall quietly went online, focusing on high-end dumplings, and has gained 240000 fans. According to industrial and commercial information, "lixiangguo", which focuses on high-end dumplings, belongs to shuqu food (Shanghai) Co., Ltd., which was established in April 2019 and 100% controlled by zhongxuegao food (Shanghai) Co., Ltd. At present, the flagship store has four kinds of quick-frozen dumplings, including black pork and cabbage, three fresh black pork, scallops and leeks, and chicken matsutake. The prices of each dumpling are 42 yuan, 49 yuan, 62 yuan, and 98 yuan respectively.


6. I really want you to focus on the "jujube +" big health field, promote the economic development of jujube, give full play to the advantages of jujube industry, take "high-end jujube miss you" as the brand positioning, expand the product category around "jujube + food and drug homology", from the main business of jujube to jujube + freeze-drying, and quickly occupy the highest point of the industry.

03

Packaging innovation

1. On June 5, innocent, a British juice brand, announced that it would be on sale in China. It will be launched in high-end supermarkets such as HEMA Xiansheng, ole ', super species and g-super Greenland in Jiangsu, Zhejiang and Shanghai. It will be on sale in many cities across the country in the future. And the matching Xiaomeng hat also officially landed in the Chinese market on November 27. This brand, founded in 1999, has become one of the largest fruit juice brands in Europe with its cute woolen cap on its bottle body and its annual sales in 2017 exceeded 370 million pounds (about 3.2 billion yuan).


2. In order to minimize the use of plastic, while providing the best product protection and performance, ensure the safety of packaging content and product quality. Ar packaging launched safeboard, a plastic free cardboard packaging solution, which has been used in Baylor group's cheese product Boursin cream cheese. Safeboard new packaging enables Baylor's entire Boursin production line to eliminate a layer of PE plastic coating packaging besides paperboard. According to the company, the removal of plastic from new packaging amounts to 35 tons of plastic a year.

END

Corporate culture knowledge

There is no drowning in the sea. Culture is not the clothes on the body, but the inner cultivation and personal ladder.

——"Competing with Germany for new China paper"


Source: Huaxin color printing marketing department; Author: Chen Liuying; editor in charge: Han Jiancai; reprint please indicate the source author.