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Food and beverage industry information (issue 1)
01
Industry status
1. According to the data of the National Bureau of statistics, from the retail sales of grain, oil and food, the retail sales of grain, oil and food reached 138.9 billion yuan in September 2020, a year-on-year increase of 7.8%.
2. In recent years, young people are more and more keen to buy health care products. "After 95" and "after 00" become the main consumption force,. According to the data of an e-commerce platform, the number of active users in this year's "618" increased by 126% year on year.
3. According to the white paper on China's food consumption and product innovation trends from 2019 to 2020, food related consumption accounts for 39% of the daily consumption of the elderly, and the silver haired people's demand for healthy nutrition is far greater than other consumers. We should not only focus on milk powder and health care products, but also innovate products to attract the attention of the elderly. Some stores in Germany provide beer specially designed for the elderly, with low alcohol content and added nutrients, so that the greedy elderly can drink it. We should also consider the practicability and convenience of packaging design. At present, when some canned milk powder is opened, the old people need to pull up the pull ring, which is easy to be scratched by the sharp iron sheet. The introduction of "easy to tear" food packaging paper, automatic ventilation and easy to peel packaging and other innovative technologies makes it easy for the elderly to take out food.
4. On October 29, the health regulations of Shenzhen Special Economic Zone, which were passed at the 45th meeting of the Standing Committee of the sixth Shenzhen Municipal People's Congress, will also be implemented on January 1 next year to ban alcohol among minors. Previously, Gansu and other places have issued what is known as the history of the most stringent ban on alcohol for public officials.
5. Since July 1 this year, Ningde City has taken the lead in implementing the whole category packaging and sales of small workshops in the catalog throughout the province, including the label identification content into the scope of self inspection, and conducting self inspection on the label identification content item by item in strict accordance with laws and regulations. Implement unified identification.
6. According to the latest news of the Chinese Academy of Agricultural Sciences, the smart agriculture innovation team of the Institute of agricultural resources and agricultural regionalization of the Chinese Academy of Agricultural Sciences, in cooperation with Madrid University of technology, Swinburne University of science and technology, and the Chinese Academy of inspection and quarantine Sciences, has proposed a food traceability framework based on blockchain to enhance the credibility of food trade between China and the European Union. The research results are published online in food and energy security.
7. "Beijing cold chain food traceability platform" has been popularized recently. From November 1st onwards, local consumers will be able to conveniently check the origin of imported refrigerated frozen meat and aquatic products through WeChat or Alipay scanning products packaging or selling electronic tracing codes on containers.
02
Corporate news
1. According to the data disclosed at the 2020 summit of China's top 20 dairy companies, in 2019, China's milk output was 32.976 million tons, up 3.8% year on year, ranking fourth in the world. On October 29, Yili shares handed in its report card for the first three quarters of this year. During the reporting period, Yili achieved a total revenue of 73.770 billion yuan, an increase of 7.42%. The adverse growth of Yili's performance not only benefits from the macro background of rapid recovery of domestic economy and upgrading of market demand structure, but also reflects the competitive advantage and anti risk ability of the whole industry chain precipitated by Yili's long-term and steady development. Yili is located in Hohhot's "Yili modern wisdom and health Valley" core area. The project will take the dairy industry and high-tech industry as the core, drive the coordinated development of primary, secondary and tertiary industries, and realize the common development and mutual benefit and win-win of the whole dairy industry chain.
2. Coca Cola and Mengniu jointly funded the establishment of "keniule dairy products Co., Ltd." it will make full use of the advantages of both sides in dairy product research and development, dairy processing technology, brand influence and distribution channels, and bring a new brand of low-temperature milk to Chinese consumers.
3. Liang Yunchao, chairman of Tomson's board of directors, said that in the next three years, Tomson's four strategic priorities are to implement the strategy of "scientific nutrition" and create scientific nutrition products; digitalization of the whole chain; operation of user assets; and super supply chain.
a. Whole link Digitization: start the whole link digitization with consumer C as the center from the C end. It is revealed that the "new infrastructure" that Mr. Tomson has been promoting includes the member digitization, media delivery digitization, e-commerce digitization and whole marketing chain digitization sub projects.
b. User asset operation is simply the ability to make friends with consumers. User asset operation is the core asset and ability of consumer goods enterprises in the future. The brands that lose the ability of user asset operation will be empty.
c. As for the super supply chain, it is to quickly meet the increasingly high demand of the uncertain and personalized users, and realize the double profit of the user experience and the total efficiency and benefit of the enterprise. It is revealed that in 2021, Mr. Tomson will cooperate with a third party to start the construction and layout of his own to B to C and direct to c e-commerce logistics system.
4. Haoliyou said on October 23 that in order to enter into the biological field, it signed an investment contract for biotechnology projects with Chinese state-owned pharmaceutical company Lukang Pharmaceutical. Haoliyou selected the kit for early detection of severe cancer and infectious diseases as the first key project, and will further expand its business scope in the future.
5. On October 29, MARUMI announced that the company plans to establish a 100 million yuan industrial fund Suqian Zhongcheng asset management partnership (limited partnership) with several partners. The industry fund will mainly invest in high-quality or high growth enterprises at home and abroad in the fields of food and beverage, condiment, new retail and other consumer industries, so as to create a food industry ecosystem.
6. The investment and financing sector has learned that the health food brand "food laboratory" has received nearly ten million angel rounds of financing. Food laboratory is a new consumer brand focusing on health food. It was founded in 2019 and is committed to creating healthy snacks for young people. For example, the food laboratory has successfully introduced "deep sea tuna crisp" through the 0-oil-free puffing process, which has the characteristics of low fat, high protein and low calorie while retaining food nutrition.
03
Packaging innovation
1. American scientists have designed an efficient and green recycling method for plastics, which combines recycled polyethylene terephthalate (PET) with monomers from plants to produce two kinds of "fiber reinforced plastics (FRP)", or "glass fiber reinforced plastics", whose value is two to three times that of pet, and has a huge potential market prospect.
2. Li Jinji's original delicious soy sauce - "small fresh bottle", which is an international patent container of food grade materials, adopts double-layer structure to block the contact between soy sauce and oxygen, and maintains a more lasting flavor after opening. Compared with the traditional glass bottle, its "squeeze" bottle mouth is easier to operate and the dosage is controllable, making cooking a convenient pleasure. At the China convenience food conference in early September, it won the title of "the best innovative product of China's convenience food industry in 2019-2020".
3. Double festival, leisure food ushered in the peak sales. Different from previous years' efforts to push single product moon cake gift boxes, this year, various leisure food enterprises will also push their own nut gift boxes and other new gift boxes to the front desk. For example, three squirrels launched the "Mid Autumn Festival gift, three squirrels nut gift" gift box, baicaowei launched the nut gift box in addition to the moon cake gift box this year. Baicaowei said that this mid autumn festival, baicaowei moon cakes and nut gift boxes had several million boxes in stock respectively, and they were sold online, new retail and other Omni channel sales.
END
Corporate culture knowledge
The biggest enemy of thinking is complexity, and the weapon to defeat the enemy is logic.
——"Competing with Germany for new China paper"
Source: Huaxin color printing marketing department; Author: Chen Liuying; editor in charge: Han Jiancai; reprint please indicate the source author.