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Food and beverage industry information (issue 6)


01 industry status

1. Domestic milk powder brands have good performance, and the market share has gradually increased. According to the monitoring data of China National Business Information Center, in October this year, the retail sales of milk powder products of key large retail enterprises in China, mainly department stores, increased by 4.51% year on year and 1.87% month on month. The top ten brands include Feihe, Yili, heshengyuan, Mead Johnson, Nestle, Wyeth, etamet, Abbott, Mercure and A2, with a total market concentration of 68.99%, a year-on-year decrease of 0.08% and a month on month increase of 0.29%. The market concentration of infant milk powder is relatively high.


2. On December 12, the third international hot pot food industry summit of forest butter cup and China hot pot food products exhibition and Trade Fair jointly sponsored by Chongqing Representative Office of international hot pot industry alliance, Chongqing Food Industry Association and Chongqing condiment association was held in Chongqing International Expo Center.


3. Recently, Coca Cola is going to increase its hot drink market. Four new hot drink products have been put on the shelves in the Arctic Ocean. Suntory, Shanhaiguan, Yili and other beverage giants have also come up with hot drink "killer mace" one after another. Hot drink war is imminent. The reason why beverage enterprises focus their "firepower" on hot drinks at this time is mainly because the sales of general drinks are cold in winter, and beverage enterprises need to find new growth points in the field of hot drinks. However, after entering the incubator, drinks will face challenges such as shorter shelf life, temperature control range and packaging heat resistance. How to ensure the food safety of hot drink terminal sales has become a new test for major beverage enterprises.


4. Coca Cola, Pepsi Cola and Nestle have been ranked as the world's largest plastic polluters for the third year in a row, according to the guardian. They are accused of "zero progress" in reducing plastic waste. The report points out that in 51 countries surveyed, Coca Cola is the most frequently discarded beverage bottle found on beaches, rivers, parks and other places, and is rated as the world's largest plastic polluter in the annual audit of BreakFree from plastic. Last year, of the 51 countries surveyed, Coca Cola also had the most plastic waste.

02

Corporate news

1. On December 13, "cheese first stock" miaolandou announced that it plans to issue shares to Inner Mongolia Mengniu Dairy (Group) Co., Ltd. in a non-public way, and the total amount of funds raised will not exceed 3 billion yuan. After the completion of the transaction, Inner Mongolia Mengniu will obtain control of miaolandou. The fund-raising will be used for Shanghai characteristic cheese intelligent production and processing project, Changchun characteristic dairy comprehensive processing base project, Jilin original cheese processing construction project and supplementary working capital.


2. Yurun Food announced that as the current procurement framework agreement will expire on December 31, 2020, it signed a framework agreement on packaging box procurement with the seller entity of packaging box on December 11, 2020. After the expiration of the current procurement framework agreement, it will continue to purchase packaging boxes from the seller entity of packaging box and / or its subsidiaries.


3. On December 11, the evaluation committee of China's top 500 brand value announced the 14th China's top 500 brand value list in Zhengzhou. Shuanghui entered the list with a brand value of 70.432 billion yuan, ranking 80th.


4. Angel yeast announced that the company plans to increase the land reserve of Angel yeast (Yichang) Co., Ltd. by 240 mu, and based on the yeast project, the company plans to build angel Biotechnology Industrial Park as a whole. It is estimated that the capital demand for the reserve land and idle office building to be increased will be 70 million yuan, which will be solved by the company assisting Yichang company in financing. It can not only meet the company's future development, overall planning and build angel Biotechnology Industrial Park, but also help to enhance the company's sustainable profitability and comprehensive competitiveness, which is conducive to the implementation of the company's overall business strategy, and continuously promote the company's steady and healthy development.


5. On December 10, the vinegar beverage brand Tiandi No.1 recently held a share exchange meeting of SDIC Chuangyi Industry Fund Management Co., Ltd. in Guangzhou. On November 12, Tiandi No.1 issued the directional issuance Manual of Tiandi No.1 Beverage Co., Ltd., which disclosed that Tiandi No.1 planned to report to the central enterprise industrial investment fund Co., Ltd. in poor areas. Some insiders pointed out that this may indicate that Tiandi No.1 has made the final preparation to land in the A-share market.


6. Shandong chuyin company takes "I'm still a baby" as its main product, but in the official website and official wechat mall, chuyin company directly calls the product "yogurt", which is actually a milk drink, and the price is equivalent to the price of real yogurt products on the market. In this regard, the industry questioned its product name and pricing are playing "yogurt" edge ball, suspected of misleading consumers. According to tianyancha and the official website, Shandong chuyin Biotechnology Co., Ltd. was established in 2015 with a total investment of 100 million yuan. Chuyin is positioned as "young people's own beverage brand". At present, it has 8 main brand series and more than 40 single products. By 2019, it has more than 1700 distributors and nearly 1 million retail terminals in China.


7. On December 8, Mike, industry director of FMCG gurus, revealed on the live online broadcast of Jianming company, an American food and nutrition company that in the past 12 months, the proportion of Chinese consumers improving their immunity by changing their diet and lifestyle has increased by 32%, and 68% of consumers are willing to improve their diet health by increasing their protein intake. In the functional food, beverage and dietary supplement market, there will be more opportunities for innovation around new ingredients.


8. Qinghai spring announced in the evening of December 7 that the company plans to purchase the land, plant construction, machinery and equipment and other related assets owned by the related party Sanpu pharmaceutical with a total price of 240 million yuan. After the implementation of this acquisition, the company's headquarters will have its own office space, as well as seven drug production lines, one health food production line and specialized warehouse for drug management, which is conducive to the company's building of a production and operation base for featured drugs and health food resources, and the operation of the company's FMCG business. The controlling shareholders of the company and Sanpu pharmaceutical are Tibet Rongen.

03

Packaging innovation

1. For consumers in e-commerce channels, P & G has launched eco box product series. These products are in the form of bag in box, without waste of packaging and cushioning materials, and perfectly implement the SiOC concept called for by Amazon. The packaging can protect liquid products from leakage, and the plastic required is up to 60% less than that of traditional packaging.


Corporate culture knowledge

Mission is the ultimate goal, the source of strength and the significance of struggle. It determines the ultimate vision of the survival and development of a person and a team, and affects the criteria of major decision-making.

——"Competing with Germany for new China paper"


Source: Huaxin color printing marketing department; Author: Chen Liuying; editor in charge: Han Jiancai; reprint please indicate the source author.